Bridging the Digital Divide: Elevating VET education in SEO and digital content creation

In an increasingly digitalized world, the mastery of Search Engine Optimization (SEO) and digital content creation stands as a pivotal skill set, essential for anyone looking to carve out a successful career in the vast realm of digital marketing. It’s with great pride that we announce our latest venture, a comprehensive project Agreement № 2023-1-BG01-KA210-VET-000165566, realized in partnership with Active Digital Academy Ltd. under Erasmus+ KA2 Adult Education.

Project Genesis

Commencing on September 1st, 2023, and spanning a full year until August 31st, 2024, this initiative seeks to address a crucial gap in the current educational offerings within the VET sector. Through the development of a specialized program and innovative learning software, our mission extends beyond mere skill enhancement; we aim to revolutionize how digital marketing is taught and applied in the professional world.

Our Mission

Our objectives are clear and focused:

  • To curate a tailored program enhancing the digital proficiencies of VET learners and professionals in SEO analysis and digital content creation.
  • To engineer a state-of-the-art learning software module dedicated to the intricacies of SEO and digital content strategies.
  • To underscore the critical importance of adeptness in SEO and digital content across our target demographic.
  • To forge and sustain a lasting partnership between VET institutions across Bulgaria and Norway, fostering a collaborative ecosystem in digital marketing education.

Journey and Milestones

Our approach is as systematic as it is dynamic, involving:

  • A thorough needs analysis to pinpoint the educational demands of our target groups and to tailor the most efficacious training methodologies.
  • The development of a bespoke learning software module, aimed at demystifying SEO and digital content creation.
  • A rigorous evaluation phase to gauge the effectiveness of both the program and software, ensuring they meet and exceed the expectations of our learners.
  • An open sharing of project results, aimed at not only showcasing the successes but also inspiring similar initiatives.

Envisioned Impact

The fruits of our labor are anticipated to be manifold:

  • A marked improvement in the SEO and digital content creation competencies among VET learners and staff, particularly within the e-commerce domain.
  • An elevated capability of VET institutions to offer premium training in digital marketing, thus enriching their curriculum.
  • The introduction of a pioneering learning software module, poised to become an indispensable tool for both educators and learners.
  • A significant boost in the employability and market competitiveness of our learners, equipped with in-demand digital marketing skills.
  • A vibrant exchange of best practices and knowledge between Bulgarian and Norwegian VET entities, strengthening international ties and fostering innovation.